The Economics of Art and Culture
European Science Days 2009
Cultural Economics is a field located at the crossroads
of several disciplines: art history, art philosophy, sociology,
psychology, law, management, and economics and tries (or should
try) to tackle questions such as how culture affects the preferences
of consumers, and if so, whether it is “addictive”
which would imply more education and less subsidization; why Van
Gogh's paintings are expensive, and why copies of his works are
cheap, and why Van Gogh is more expensive that Titian; why Pre-Raphaelite
painters came back in the 1960s, after having been completely
forgotten during almost a century (with an obvious effect on their
prices); whether there is need for cultural diversity; why European
public or national museums are not allowed to sell parts of their
collections; which (and given the budget constraint, how many)
buildings should be saved from demolition, and kept for future
generations; why there are superstars who make so much money;
who are the agents endowed with the power to discriminate between
good and bad art and what is the expertise of those who grant
prizes and awards (who would today award the 1959 Oscar for best
movie to Ben Hur and forget about Some Like it Hot produced during
the same year?); and whether works that have been sold should
nevertheless be subject to copyright laws. From this enumeration,
it should appear that all the fields are interacting, but that
this does not often make an art historian understand mathematical
economics, nor an economist show interest in artists from the
Italian Renaissance.
The list also raises the issue of whether economists
interested in cultural economics should simply apply their usual
tools to questions related to and data coming from the arts, or
whether they should take culture as an opportunity to add new
issues to the existing economic literature and rely on what is
studied in the neighboring fields listed above.
The European Science Days program aims therefore,
at bringing together faculty from several areas (economics, philosophy,
psychology, and law) so that students (and teachers) can benefit
from what I think is the way to tackle the field of cultural economics
and the economics of the arts.
Victor Ginsburgh
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